Digital Data Analyst

Location: Melbourne VIC 3000

*** Mention DataYoshi when applying ***

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity

We are looking for a Digital Data Analyst within the Brand, Marketing & Communications team.

Reporting to the Marketing Automation lead, you will be responsible for establishing and automating campaign intelligence reporting solutions by developing complex queries to aggregate and transform large data sets into dashboards using data visualisation tools. Being comfortable with distilling large amounts of data into actionable insights to enable campaign owners to make strategic data-driven decisions is essential. Must be process driven and able to implement/automate well-defined processes and procedures to improve speed to market.

The Digital Data Analyst must be an excellent communicator both written and verbal and they must be comfortable with facilitating data education sessions and training end-users on reporting solutions. The team is looking for a team player who is a natural problem solver, flexible and willing to roll up their sleeves to assist with building email marketing campaigns and conducting manual data work when required.

This role is offered on a permanent full-time basis and can be located in any EY office location across Australia and New Zealand.

Your key responsibilities

  • Establish a campaign intelligence reporting solution that can produce insights and be automated using data visualization tools
  • Conduct and facilitate data education sessions to aid in upskilling the broader BMC team and to assist with influencing change to ensure a data first mindset
  • Use various campaign analytical methods (descriptive, diagnostic and predictive) to find actionable insights that can be turned into practical go-to-market campaign recommendations
  • Analyse website/email/social behavioural data (lead intelligence), demographics, firmographics that could be used for future lead gen, lead nurture campaigns.
  • Manage, coach and develop offshore data team/individuals as demand for services increases
  • Build/execute email marketing campaigns using Marketo, develop custom account reporting, target audience segmentation logic, tagging, analyse campaign performance and develop A/B tests
  • Document clear processes and procedures and enforce reporting protocols and policies on a regular basis

Skills and attributes for success

To qualify for the role you must have

  • 5+ years’ hands on experience manipulating and analysing large data sets and designing and developing automated campaign dashboards using data visualisation tools. Advanced proficiency with Microsoft Power BI, Excel (Power Query & M) and SharePoint preferred
  • 3+ years’ hands-on experience within Marketo which is our marketing automation solution
  • 3+ years’ hands-on experience with third-party applications like, Adobe Analytics, Google Analytics, Adobe Target and Adobe Experience Manager
  • Strong understanding and experience in email marketing and CRM (SAP Cloud for Customer) systems
  • 3+ years’ people management experience and must be able to work with and drive performance from diverse project team and colleagues around the world

Ideally, you’ll also have

  • 5+ years’ experience as a Digital Data Analyst within a large complex B2B organisation
  • Familiarity with complex, multi-national organizations
  • Strong project management skills and experience with juggling multiple projects at once
  • Ability to derive and present insights from data with a strong focus on storytelling
  • A passion for understanding and translating complex data in a way that is simple for non-technical audiences

What we offer

  • Success as defined by you
    : We'll provide the tools and flexibility, so you can make a meaningful impact, your way.
  • Continuous learning: personalised career development including coaching, experiences and formal learning so you’ll develop the mindset and skills you’ll need to thrive in the future.
  • Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

At EY, you’ll be rewarded and recognised based on your performance and our comprehensive benefits package can be tailored to your individual needs.

We hold a collective commitment to foster an environment where all differences are valued and respected, practices are equitable and everyone experiences a sense of belonging. If you require any adjustments to the recruitment process in order to equitably participate, we encourage you to advise us at the time of application via or phone +61 3 8650 7788 (option 4).

We understand the importance of social distancing at this time so our recruitment and onboarding process may be managed virtually so we can continue to prioritise the safety and wellbeing of EY people, clients, guests and the broader public.

The exceptional EY experience. It’s yours to build.

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

*** Mention DataYoshi when applying ***

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