Job description

This role is responsible for collecting, interpreting and communicating Public Affairs, Communications, and Sustainability (PACS) insights and partnering with Operating Unit (OU) leads to convert them into actionable strategies, decisions and tactics. The ideal candidate will serve as a conduit between the PACS Services team and the OU, establishing a constant connection between both groups and forming a two-way communication channel that can be leveraged to achieve both OU and global business objectives. The role is critical to scaling PACS Services insights and tailoring them to help each OU reach its goals and influence stakeholders.

Responsibilities

  • Define OU-specific PACS KPIs and outline the optimal means of tracking them over time
  • Help quantify the success of PACS communications campaigns and initiatives
  • Design and develop visualizations to support the needs of stakeholders and partners
  • Drive the design of our corporate reputation survey and ensure key attributes and data points are accounted for within the questionnaire
  • Leverage corporate reputation, sustainability and communications data to provide strategic feedback and recommendations to OU leadership
  • Design and oversee ad hoc research based on topical events, campaigns or issues, collaborating with Human Insights and Marketing Analytics teams as needed
  • Communicate OU-specific insights with other members of the PACS Services team
  • Provide regular updates to OU leadership on corporate reputation and performance
  • Clearly communicate OU needs and requirements to the global PACS Services Data and Analytics team

Deliverables

  • Semi-regular corporate reputation reporting, benchmarks and recommendations
  • Ongoing internal and external communications performance
  • KPI measurement for campaigns and events
  • Media penetration reporting based on insights gleaned from Factiva and other sources
  • Knowledge Center training for team members, partners and bottlers

Qualifications & Requirements

  • 3+ years of experience in Data or Analytics, Communications, Media, Public Affairs, Sustainability, Consumer Insights or Market Research
  • Able to conceptualize frameworks and research models for diverse marketing and consumer insights problems
  • Capable of tackling structured and unstructured problems while coordinating all phases of analysis from formulation to conclusions and recommendations
  • Comfortable with large amounts of data and qualitative insights
  • Clear and confident communicator and presenter
  • Proven track record of using data to create strategic recommendations and narratives
  • Experience working in networked, cross-functional and cross-geographical teams

Nice-To-Have Experience

  • Knowledge of market research techniques
  • Coca-Cola system knowledge and understanding of the dynamics of the soft drink industry
  • Experience leveraging digital products and tools
  • Prior experience working in multiple markets

Skills:

Corporate Reputation Management; Reputation Management; Data Insights; Analytics Insights; Microsoft Power BI; Analytics Strategy; Microsoft Excel; Presentations


Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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