Communications Specialist & Data Scientist (m/f/d)

Fintiba is a fast-growing company based in Frankfurt am Main and market leader in the field of online-based solutions for international students in Germany. We operate with innovative technology at the interface between students, universities, politics, banking and e-commerce.

We put our heart and soul into making it easier for future knowledge workers and specialists to find their way to Germany and thus contribute to improving the attractiveness of Germany as a place to study.

We are constantly expanding our offer for our customers from over 190 countries. For this purpose, we are looking for enthusiastic and suitable colleagues.

Responsibilities

The overall objective of this role consists of collecting and connecting all relevant data to optimize our customer experience and communication.

User conversion into leads

• Funnel traffic on website into leads and conversions
• Optimise conversion rates

Existing leads

• Transform customer contacts into sales

Existing Customers

• Optimise Cross-Selling of products
• Optimise Upselling of products
• Optimise usage of our services

Tracking & Analytics

• Implement data driven customer development
• Data analysis and insights generation

System Implementation Project

• Identify and evaluate potential CRM systems
• Implement CRM system and other tools to connect relevant data sources of Fintiba
• Run and maintain CRM system

Website Optimisation

• Make sure that relevant data is tracked and analysed
• Improve website user flows based on data (conversion rate etc.)
• Running A/B Tests

User Automation

• Creation and set-up of campaigns and mailings for lead generation
• Define (communication) automations

Product Usage

• Define data driven actions in our products (apps)
• Align with product team to optimise lead generation and up-/cross-selling

This is what you bring along

• Minimum 2 years’ experience in a data related position
• High interest in data driven customer development, communication & automations
• Experience in (web)tracking, data analysis and a/b testing
• Experience in lead management and automated customer communication
• Very good level of English and German

More information about us and the position can be found here: https://fintiba.bamboohr.com/careers/58