Sr. Data Analyst - Performance Media

Job description

Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking a Sr. Data Analyst, Performance Media to join the Data Analytics department and work on clients including Edible and

This position is remote to start and can be based in our Knoxville or Atlanta offices or continue remotely.

You’ll be joining one of the top independent agencies in North America. We blur the lines between a creative agency, a digital agency and a management consultancy. Our digital offering is married to the discipline and rigor of our Effie-winning strategists and Cannes Lion-winning creative directors. We are united by our philosophy: Connecting Data & Creativity for Business Results®. You’ll also be a part of a highly creative agency that has been recognized by Advertising Age, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named one of Ad Age’s 2019 A-List Agencies to Watch.

Principal Qualifications/Responsibilities Strategy:

The Sr. Data Analyst, Performance Media will report directly to the Associate Director and VP, Analytics. You will be managing the planning, execution, evaluation and effective communication of data-driven, digital results and insights. This includes the development and implementation of holistic, cross-channel measurement (and testing) plans.

What you will be doing:

Performance Measurement Strategy:

  • Driving conversion/revenue performance improvement across the digital ecosystem: paid digital marketing, website, retargeting, CRM, 3rd party publishers, social, etc.
  • Support implementation and analysis of performance media strategy and reporting dashboards.
  • Align test and learn strategy across performance to refine targeting, tactics, and assets to drive KPIs.
  • Developing (with team) and executing cross channel media measurement and testing plans
  • Developing (with team) and executing sales funnel analysis, lifetime value analysis, customer segmentation and forecasting
  • Developing (with team) and executing tagging strategy
  • Ensuring appropriate analytics integration into agency production processes

Assessment and Analysis:

  • Interpreting media marketing data and analyze its effects on KPIs and ROI
  • Delivering analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)
  • Presenting results in a simple, story-telling fashion
  • Collaborating with numerous partners and agency departments to keep analyses integrated and focused.

What you bring:

  • 3+ years of working with analysis of digital media channels in a business environment; prior experience working in an ad agency is a plus
  • Strong working knowledge of the Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.) with an expert-level understanding of digital media platforms (social, e-mail) and metrics of digital success
  • Strong working knowledge of Tableau
  • Strong working knowledge of Marketing and Digital Marketing
  • Strong working knowledge of In-depth experience with AdWords, Facebook Business Manager, DCM is a plus
  • SQL knowledge or experience with database administration a plus

Critical Success Factors and Key Personal Competencies:

  • An analytical mind, an entrepreneurial spirit, and innovative strategic thinking
  • Ability to collaborate with cross-functional teams and make recommendations
  • Experience in presenting analyses to both small and large groups
  • Bachelor's in Marketing or Analytics and/or equivalent work experience
  • Master's in Marketing or Business Analytics a plus

Why you’ll want to work at Tombras:

  • Modern offices & amenities in desirable locations
    • (Gay St. in Knoxville/Buckhead in ATL)
  • Dog-friendly offices (Knoxville)
  • Casual dress & environment
  • Free Parking (Knoxville/ATL/CLT)
  • 11 Paid Holidays, including MLK Jr. Day & Juneteenth
  • Paid Volunteer Days
  • Generous parental leave for primary and non-primary caregivers.
  • Medical (PPO or High Deductible option) for employee + dependents
  • Employer paid Dental & Vision
  • Employee Assistance Program for employees + dependents
    • Includes 3 free counseling sessions per life event
  • HSA Employer Contributions
  • Dependent Care FSA Option
  • Employer-paid life and disability insurance
  • 401(k) Participation + discretionary employer contribution
  • Highly collaborative and high-energy work environment
  • Model of ongoing feedback for continuous career growth and development
  • A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. All qualified applicants will receive consideration for employment without regard to their culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, veteran’s status, color, religion, disability, sexual orientation, appearance, opinions or beliefs and more.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.

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