Digital Data Analyst at Datonomy Solutions

CAPE TOWN BASED ROLE

As a Digital Analyst, you will be responsible for leveraging your analytical skills to provide valuable insights that inform and improve our digital strategies. You will work closely with cross-functional teams to support data-driven decision-making, optimize user experiences, and enhance digital marketing efforts.

Key Responsibilities

SQL Expertise:

• Utilize SQL to extract and manipulate data for in-depth analysis.
  
  

BigQuery Proficiency

• Effectively use Google BigQuery to process and analyze large datasets.
  
  

Exploratory Data Analysis

• Conduct exploratory data analysis to uncover trends, anomalies, and opportunities within our digital data
  
  

Cloud Platform Knowledge

• Demonstrate proficiency in cloud platforms like GCP or AWS, utilizing their services for data analysis andstorage.
  
  

Google Tag Manager

• Manage and implement tracking tags using Google Tag Manager for effective data collection. Web/App Analytics:
• Analyze data from platforms such as Google Analytics, Adobe Analytics, and other eCommerce analytics tools to monitor user behavior and performance.
  
  

Customer Analysis

• Conduct in-depth customer analysis to understand user segments, behaviors, and preferences.
  
  

User Engagement Reporting

• Generate reports on web and app user engagement, tracking KPIs and making data-drivenrecommendations for improvements. User Acquisition:
• Develop a deep understanding of user acquisition channels and provide insights to optimize marketing strategies.
  
  

Digital Marketing Reporting

• Create and maintain regular reports on the performance of digital marketing campaigns.
  
  

Conversion Rate Optimization

• Provide the CRO team with data and insights to identify areas for improving conversion rates, A/B testing,and enhancing user experiences to drive business growth.
  
  

Qualifications

• Bachelor's or Master's degree in a related field (e.g., Computer Science, Statistics, Marketing, Business Analytics).
• 4+ years of experience in digital analysis and data-driven decision-making.
• Proven expertise in SQL and BigQuery.
• Proficiency in data visualization tools and techniques.
• Experience working with cloud platforms (GCP/AWS).
• Understanding of Google Tag Manager and web/app tracking.
• Familiarity with eCommerce analytics platforms like Google Analytics and Adobe Analytics.
• Strong analytical and problem-solving skills.
• Excellent communication skills to translate data insights into actionable recommendations.
  
  

Desired Skills

• Digital
• Data Analyst
• BigQuery