As a Digital Analyst, you will be responsible for leveraging your analytical skills to provide valuable insights that inform and improve our digital strategies. You will work closely with cross-functional teams to support data-driven decision-making, optimize user experiences, and enhance digital marketing efforts.
Utilize SQL to extract and manipulate data for in-depth analysis.
Effectively use Google BigQuery to process and analyze large datasets.
Exploratory Data Analysis
Conduct exploratory data analysis to uncover trends, anomalies, and opportunities within our digital data
Cloud Platform Knowledge
Demonstrate proficiency in cloud platforms like GCP or AWS, utilizing their services for data analysis andstorage.
Google Tag Manager
Manage and implement tracking tags using Google Tag Manager for effective data collection. Web/App Analytics:
Analyze data from platforms such as Google Analytics, Adobe Analytics, and other eCommerce analytics tools to monitor user behavior and performance.
Conduct in-depth customer analysis to understand user segments, behaviors, and preferences.
User Engagement Reporting
Generate reports on web and app user engagement, tracking KPIs and making data-drivenrecommendations for improvements. User Acquisition:
Develop a deep understanding of user acquisition channels and provide insights to optimize marketing strategies.
Digital Marketing Reporting
Create and maintain regular reports on the performance of digital marketing campaigns.
Conversion Rate Optimization
Provide the CRO team with data and insights to identify areas for improving conversion rates, A/B testing,and enhancing user experiences to drive business growth.
Bachelor's or Master's degree in a related field (e.g., Computer Science, Statistics, Marketing, Business Analytics).
4+ years of experience in digital analysis and data-driven decision-making.
Proven expertise in SQL and BigQuery.
Proficiency in data visualization tools and techniques.
Experience working with cloud platforms (GCP/AWS).
Understanding of Google Tag Manager and web/app tracking.
Familiarity with eCommerce analytics platforms like Google Analytics and Adobe Analytics.
Strong analytical and problem-solving skills.
Excellent communication skills to translate data insights into actionable recommendations.