Digital Data Analyst

Job description

The Digital Data Analyst will be part of Global Digital Acquisition team and will be collaborating with E-commerce, Digital Merchandising, CRM and Data Intelligence department. He/she will carry on analytics project with focus on digital acquisition campaign and website results.

Main activities:

  • Support the Acquisition Data Driven Strategy using multiple data sources
  • Monitoring key elements that are influencing e-business performance at regional level
  • Provide data driven planning recommendation supporting media investment allocation
  • Develop Marketing Mix Models and other data modeling solution (e.g. correlation) to analyze data and generate insight
  • Define forecast model to evaluate different investment scenarios
  • Manage and develop daily performance report
  • Build performance analysis based on online behavior working with CRM team.
  • Support optimization activities and deliver insights in close collaboration with CRO manager.


  • 2+ year in analytics role
  • Strong analytical skills, ability to analyze and process qualitative/quantitative data. Knowledge of Adobe Analytics (nice to have Google Analytics)
  • Excel lover (e.g. vlookup, pivot table, graph, conditional formulas) with a good working knowledge of Powerpoint
  • Experience with marketing campaign attribution models
  • Extensive experience from working with conversion optimization and all aspects of web analytics.
  • Knowledge of the English language
  • Degree, preferred in Statistics, Mathematics, Management Science, Economics, Digital

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