The Digital Data Analyst will be part of Global Digital Acquisition team and will be collaborating with E-commerce, Digital Merchandising, CRM and Data Intelligence department. He/she will carry on analytics project with focus on digital acquisition campaign and website results.
Support the Acquisition Data Driven Strategy using multiple data sources
Monitoring key elements that are influencing e-business performance at regional level
Provide data driven planning recommendation supporting media investment allocation
Develop Marketing Mix Models and other data modeling solution (e.g. correlation) to analyze data and generate insight
Define forecast model to evaluate different investment scenarios
Manage and develop daily performance report
Build performance analysis based on online behavior working with CRM team.
Support optimization activities and deliver insights in close collaboration with CRO manager.
2+ year in analytics role
Strong analytical skills, ability to analyze and process qualitative/quantitative data. Knowledge of Adobe Analytics (nice to have Google Analytics)
Excel lover (e.g. vlookup, pivot table, graph, conditional formulas) with a good working knowledge of Powerpoint
Experience with marketing campaign attribution models
Extensive experience from working with conversion optimization and all aspects of web analytics.
Knowledge of the English language
Degree, preferred in Statistics, Mathematics, Management Science, Economics, Digital