Data Analyst and Media Buyer – REQ#5417
The BI team mission is to help decision making by providing data-driven insights to product management. Our team, composed of data analysts and data scientists also develops algorithms for our websites, and handles media buying.
What you'll be doing:
Responsible for all the media buying and managing client accounts, optimizing campaigns and controlling where media budget is spent to scale impact and reach of paid traffic efforts
Communicate effectively and professionally to the clients. Sustain a great relationship and customer experience.
Analyze traffic sources, metrics, and patterns on web properties
Analyze performance data for traffic quality, and provide insights, interpretation and appropriate action plans based on conclusions
Perform efficient marketing data analysis and forecasting
Ensure the integrity of analytics data
Assist with projects and teams by providing recommendations
Responsible for regular periodic reporting
What you'll need to be successful:
Minimum of 2 years of experience in web analytics and/or in business development, account management or growing a portfolio
Understanding of fundamental media metrics and calculations (Bounce rates, eCPM, CTR, CPC)
Ability to analyze basic media data.
Sufficient knowledge of web analytic tools (Google Analytics 360/GA4, GTM, Data Studio)
Ability to manage priorities and pay strong attention to details
Extremely analytical, detail-oriented and organized
Desire and drive to always be learning
Work well independently and as a team member
Nice to haves:
Plan and carry out A/B testing on a regular basis. Analyze and share the results with stakeholders.
Analyze and interpret websites to create a better user experience
Develop and establish reports and dashboards using visualization tools via Tableau, Data Studio, Power BI etc.
As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees
In this role you may be exposed to adult content (if applicable include in your JD)