Data Analyst and Media Buyer

Company:
Location: Montréal, QC

*** Mention DataYoshi when applying ***

Data Analyst and Media Buyer – REQ#5417

The BI team mission is to help decision making by providing data-driven insights to product management. Our team, composed of data analysts and data scientists also develops algorithms for our websites, and handles media buying.

What you'll be doing:
Responsible for all the media buying and managing client accounts, optimizing campaigns and controlling where media budget is spent to scale impact and reach of paid traffic efforts

Communicate effectively and professionally to the clients. Sustain a great relationship and customer experience.

Analyze traffic sources, metrics, and patterns on web properties

Analyze performance data for traffic quality, and provide insights, interpretation and appropriate action plans based on conclusions

Perform efficient marketing data analysis and forecasting

Ensure the integrity of analytics data

Assist with projects and teams by providing recommendations

Responsible for regular periodic reporting

What you'll need to be successful:
Must haves:
Minimum of 2 years of experience in web analytics and/or in business development, account management or growing a portfolio

Understanding of fundamental media metrics and calculations (Bounce rates, eCPM, CTR, CPC)

Ability to analyze basic media data.

Sufficient knowledge of web analytic tools (Google Analytics 360/GA4, GTM, Data Studio)

Ability to manage priorities and pay strong attention to details

Extremely analytical, detail-oriented and organized

Desire and drive to always be learning

Work well independently and as a team member

Nice to haves:
Plan and carry out A/B testing on a regular basis. Analyze and share the results with stakeholders.

Analyze and interpret websites to create a better user experience

Develop and establish reports and dashboards using visualization tools via Tableau, Data Studio, Power BI etc.

As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees

In this role you may be exposed to adult content (if applicable include in your JD)

*** Mention DataYoshi when applying ***

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