Data Scientist: Marketing

Company:
Location: Johannesburg, Gauteng

*** Mention DataYoshi when applying ***

Experience and Skills Required:

  • At least 2+ years of experience in analytical and data driven environments.
  • Strong hands-on knowledge of automation / data mining / predictive modelling. tools such as Python, SQL, R, SAS,
  • Demonstrated experience in driving results and co-ordinating activities to solve problems across multi-functional/diverse teams; and leading with high energy and a positive attitude.
  • Sound judgement in addressing commercial challenges.
  • Strong analytical and data skills.
  • Strong relationship building skills and an entrepreneurial approach that leverages further opportunities.
  • Excellent communication skills, both written and oral and excellent relationship building skills.

Qualification/s Required:

  • Masters or Bachelors degree in any field with advanced quantitative focus or with high distinction in modelling-oriented discipline including but not limited to: Psychometrics, Statistics, Mathematics, Physics, Chemistry, Biology, Econometrics, Engineering

Key Responsibilities:

  • Build the machine learning models needed to predict customer preferences as well as expected behaviour, with customer segmentation models also needed
  • Track and Monitor marketing campaigns to ensure they are performing optimally.
  • Engage with numerous teams across the organization to ensure they are empowered by having processes automated through AI and ML robotics.
  • Building machine learning models for various use cases across the organization to predict and automate human behaviour.
  • Live your passion for data. Pull your own data, structuring it, cleaning it, understanding the human and financial behaviours it represents.
  • Use research and insight to drive cultural change within the organisation and ensure stakeholders put consumers at the heart of their planning and strategic thinking.
  • Lead the design, development and implementation of automation solutions that meet business objectives
  • Collaborate with internal teams to drive continuous improvement in processes and services
  • Interpret and analyse data from multiple sources, providing key analytics.
  • Pro-actively provide actionable recommendations based on analysis results across various stakeholders and teams.
  • Thinks strategically and communicates creatively to inform and drive the decision making of stakeholders

*** Mention DataYoshi when applying ***

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