Customer Data Analyst

Company:
Location: 8790 Waregem

*** Mention DataYoshi when applying ***

Customer Data Analyst

Function


In the role of Customer Data Analyst you analyze customer data and bring valuable insights into the customers’ behavior and preferences at different stages of the customer journey on a global scale.

You are responsible for the definition and roll-out of new customer data definitions, data structures & data governance models, in order to support strategic projects initiated
by the General Management Team.

By using CRM software you make recommendations on sales, marketing and customer service initiatives to create the most valuable and effective customer segments for both Bepco and TVH.


Your responsibilities are among others:


  • Combine and analyze data from different sources and identifying relevant correlations;
  • Determining the most optimal target audience for marketing & sales initiatives & delivering those data selections using the available data sources & omnichannel tools;
  • Providing valuable insights into customer behavior and preferences and translating those insights into business and customer needs;
  • Defining standards for customer data quality and creating a global roll-out plan for these new processes and definitions in order to support strategic projects initiated by the General Management Team;
  • Aligning with all stakeholders (marketing, sales, customer service) in order to initiate new ways of working as well as new customer data structures & definitions;
  • Acting as an active member of several Digital Transformation projects and making recommendations for up/cross selling programs within these projects;
  • Spotting new opportunities to improve customer selection for campaigns and taking on an advisory role for marketing concerning personalization of messages;
  • Communicating and aligning with IT and Data teams to set up a logical customer data structure.

Who are we looking for?


A new member to our Digital Experience team with a talent for making it happen, enthusiasm for driving change and transformation and an entrepreneurial spirit. In other words, you strive to bring fresh ideas to life and embrace challenges in a fast changing and complex environment. You are a naturally collaborative person who communicates in a straightforward way and with full transparency.


  • + 5 years of experience in an analytical role;
  • Master Degree ( applied economic science, business administration,..) or equivalent by experience;
  • Excel wizard with a good knowledge of BI tools;
  • Excellent presentation skills combined with a proactive approach;
  • Ability to communicate in both technical and business-friendly language;
  • Outstanding analytical skills with a “ customer first” mindset;
  • Fluent in English, both written and verbal.

This is working at TVH:


  • A competitive salary with benefits such as meal vouchers, a company car and insurance.

  • Flexible working hours and a healthy work-life balance.

  • 20 paid vacation days and 12 WTR days.

  • An easily accessible work location, no traffic congestion.

  • Lots of support and an encouraging team of co-workers.

  • An infectious ‘We Are One’ can-do mentality.

  • A people-centric culture where your fitness and mental well-being matter.

  • Healthy lunches and weekly fruit days.

  • Lunch breaks and sports facilities in TVH Park, the company’s green zone.

  • Access to LinkedIn Learning and many in-house and external training courses.

  • Fun afterworks and other optional events (e.g. TVH Kaffee).


Questions?


Contact Tine Florin via tine.florin@tvh.com


#LI-DNI

*** Mention DataYoshi when applying ***

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