Data Scientist

Job description

  • Generate promotion response reporting. Supplement that reporting with database and web analytics using Query and Reporting Tools (e.g., SAS, WebTrends), collaborating with counterparts from Business Leadership, Creative, and Strategists.
  • Create in-depth strategic analytics that inform our Clients’ annual marketing plans. Identify solutions to Client problems as well as new opportunities that improve the effectiveness and efficiency of the plan.
  • Provide web measurement solutions across customers/LOB and channels to improve client decision-making.
  • Build relationships with Onshore teams, lead and complete Onshore projects and ad hoc requests.
  • Develop best practices to improve time management and communication.
  • Collaborate with Onshore to develop clear business and measurable objectives.
  • Apply various quantitative methods to analyze and interpret information from multiple data sources.
  • Prepare analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries/LOBs.
  • Manage presentations to Onshore Analysts.
  • Mentor Data Analysts in all aspects of client/LOB deliverables.

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