Marketing Data Analyst

Company:
Location: Lewis Center, OH 43035

*** Mention DataYoshi when applying ***

Marketing Data Analyst

Join the Winning Team at ATS Industrial Automation, a great place to automate your future!


Take your place among the best in the business and grow your career with the Energy & Industry division at ATS Industrial Automation. Join an environment where a passion for innovation is part of our culture with an uncompromised commitment to quality.

We attract some of the most talented and motivated individuals from various fields with our global offering and growth opportunities as we expand on a worldwide scale.


Marketing Data Analyst/ Data Statistician Specialist Job Overview


ATS Industrial Automation, which includes Mobility, Nuclear, and Specialty Automation, is focused on growing our position in assembly, test, and technology solutions within each segment. As a Data Analyst on our team, you will be a crucial member to help identify growth opportunities in existing and new markets for the business unit. As part of the ATS Industrial Automation marketing team, you will help segment and uncover lateral industries to drive awareness, leads, and market growth. Our industry focuses on
  • Mobility – Automotive EV Battery Assembly
  • Nuclear – Operations, Fuel and Decommissioning
  • Specialty Automation – Electronics, Consumer Product Goods (CPG), Packaging, Warehouse Automation.


As the Marketing Analyst, you will work directly with the VP of Marketing and VP of Strategy to assess current data, segment customers by persona, stage, role, industry, and other criteria to identify new markets and expand marketing opportunities deliver qualified leads. As a Marketing Analyst, you must have excellent analytical skills to study and assess large amounts of data. You must be a critical thinker with strong communications skills to work with sales, engineering, R&D, and other business areas.


Job Responsibilities

  • Prepare dashboards and reports that illustrate and articulate findings – Translate complex results into written texts and visuals that are clear and understandable for others.
  • Devise and assess processes and methods for data collection across the organization.
  • Gather information on current customer sets, identify gaps, segment, and analyze data trends with actionable insights.
  • Analyze marketing metrics to gauge cause and effect relationships
  • Gather competitive information, conduct sales analysis, feet-on-the-street, distribution, and marketing channels to gain an in-depth understanding of competitors.
  • Research marketing strategies and consumer behaviors, opinions, preferences while collaborating with other marketing team members.
  • Track and forecast sales and marketing to uncover trends.
  • Collect and analyze customer preferences, demographics, buying habits; buyer needs to identify areas of improvement at each step of the buyer journey, market potential, and factors that influence buyer behavior and product demand.
  • Collaborate with Digital Marketing to measure the effectiveness of advertising, marketing, and communications strategies.
  • Use information from marketing, sales, R&D, and other teams to develop and conduct secondary quantitative research.

Qualifications

  • 5+ years’ in marketing and data analytics
  • Bachelor’s degree in marketing, statistics, data science, or business administration
  • Experience with CRM programs, including SalesForce
  • Experience with data analytics and visualization tools, specifically Tableau
  • Creative problem-solving skills
  • Excellent time management, communication, and presentation skills
  • Experience with marketing in international markets is a plus
  • Excellent oral and written communication skills
  • Strong background in Microsoft Word, Excel, Access, and PowerPoint


Preferred:

  • Previous experience in market research
  • Knowledge of software applications including Statistical Analysis System (SAS) and Statistical Package for the Social Sciences (SPSS)
  • Experience with various survey tools
  • Familiarity with various search engines, business research software, and web analytics

Why Join ATS?

  • Be a part of a global organization that is a leading integrator in its industry
  • Subsidized daily breakfast and lunches; free gourmet beverages - coffee, tea, and hot chocolate. Plus, Treat Day is every other week!
  • Monthly “In-Chair Massage” clinic on-site with a Registered Massage Therapist
  • Ability to participate in a variety of charitable events
  • Social Club that offers BBQs and other social events throughout the year
  • Work with other bright, talented people and discover opportunities for professional growth
  • And much more!


ATS complies with the Accessibility for Ontarians with Disability Act (AODA), 2005 and will, upon request, assist those who may require specific accommodations due to a personal disability. We would ask that those who need assistance notify our offices as soon as possible if capacity is necessary.

*** Mention DataYoshi when applying ***

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