We are looking for a Data Scientist to join our Sales & Marketing team here at Warner Leisure Hotels, within the Insight and Analytics function
This is an exciting opportunity for an experienced analyst to join the Sales and Marketing team in Warner. This role is responsible for designing and implementing Warner’s data science strategy, owning the Warner analytical roadmap which will enable the business to deliver the 5-year plan goals.
You will be responsible for
Leading Warner’s data science strategy: planning and delivering a guest analytics strategy that enables the business to better understand guest profiles and behaviours across the guest journey to support the delivery of the 5-year plan goals.
Building on the existing Warner guest (customer) segmentation and propensity models plus creating new ones to determine the best way to optimise our guest journeys, understand guest profiles, their behaviours and attractiveness to the business.
This role with lead key analytics projects in Warner, including propensity & other forecasting models, attribution and analytics projects.
Leading the development of the guest analytics and modelling process, making strategic recommendations on how the business can use a better understanding of guest behaviour.
Working with the Data Manager to identify opportunities to connect data sources to enhance or build new segmentations and guest data models which will deliver incremental business revenue and guest satisfaction.
Champion a process of test and learn working closely with other functions. Execute models to better target guests and optimise engagement. Evaluate and refine these models to continuously improve Warner’s proposition, marketing or operational delivery.
Collaborate with teams in marketing and revenue management to help them use segmentation and models within their functional plans. Recommend opportunities to optimise performance within their functions through sharing models and analytical expertise
Identify external data sources to measure Warner business performance against competitors and the market place, and identify opportunities to grow market share based on relevant segmentation
Support marketing identify was to acquire new guests and build the loyalty of existing guests
Lead delivery of key analytics projects, including propensity modelling, forecasting, attribution and analytics projects
We are looking for:
Experience / Skills
A strong leader with significant experience in data analytics and data strategies
R & Python knowledge: A strong technical background, fundamental knowledge of data science tools and languages such as R, Python Coding. SAS & SQL to an expert level .SAS is currently our primary tool
Modelling expertise with proven ability to develop and deploy data models, to lead this area of development in Warner
Strong commitment to teaching, coaching and influencing across functional teams to increase the level of data led decision making in the business
Ability to work closely and proactively with Marketing, Commercial, IS and Data architecture functions
We’re Warner Leisure Hotels. We specialise in fabulous breaks across the UK exclusively for adults. Everything we do, from the little kindnesses to the big surprises, from sharing a smile to going the extra mile, is because we are dedicated to our guests’ delight.
We’re one great team sharing the same great story, the same goals and the same excitement for the future. That’s why we’ve been voted one of the Sunday Times Top 30 Best Big Companies to work for and we’re proud to have been ranked for ten years in a row!
What do we offer:
Discounted Haven, Butlin’s and Warner Leisure Hotels holidays for you, your family and friends
Reward and recognition schemes
Externally recognised qualifications to give you the opportunity to develop and progress
Lifestyle and shopping discounts and benefits
Unwavering focus on cleanliness and our reassurance to you
The safety of our team has always been our number one priority and now more than ever, we will raise our standards and expectations even higher. We have been working tirelessly since the start of the Coronavirus pandemic to find ways of being able to re-open our business by adapting how we operate, ensuring we continue to give our guests a great time with memories that last a lifetime, in a world of social distancing and an unwavering focus on cleanliness.
Why not follow us on facebook @Warner Leisure Hotels Careers and LinkedIn @Warner Leisure Hotels
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