Performance Marketing Data Analyst

Job description

About Calvin Klein Europe B.V.

CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $8 billion in 2016 and were distributed in over 110 countries. Calvin Klein, Inc. employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.

Department and Team

CALVIN KLEIN Europe has launched a series of interconnected projects aimed at transforming our in-house marketing and data management capabilities to create a more connected, integrated and personalized dialogue with our consumers. A key part of this transformation project is the in-housing of our Performance marketing teams.

In the last year we have been building the foundations and the team for Calvin Klein Performance Marketing. Now we are looking into moving to the next phase: building on the foundations and accelerating 2022 growth with key projects within the team and cross teams and departments.

The Performance Marketing Data Analyst will work closely with the Data & Tech Teams to execute the Traffic Data vision and support the different Performance Marketing teams with reports and insights that will drive business growth

Position Responsibilities

  • Work alongside the Ecom Traffic teams on day-to-day analysis and optimization.

  • Identify and develop new opportunities.

  • Create, setup, and automate operational and strategic reports and dashboards that will support business growth through Paid Search, SEO, Affiliate and other digital channels.

  • Bring together, explore and analyze large data sets to find actionable insights.

  • Carry out research, data mining and experimentation, to improve SEA, SEO and Affiliate performance and business understanding.

  • Execute tests, collect and analyze data, identify trends and insights to achieve profitable growth maximizing the different channels.

  • Liaise with other data, analytics, and marketing experts for best practices and opportunities.

  • Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations.

The Ideal Candidate

  • Highly analytical and skilled in communication. Able to translate business questions and challenges into actionable & measurable solutions.

  • A detail-oriented, data-driven, and creative eye, combined with the ability to multi-task and manage several projects simultaneously.

  • A strong learn-it-all and entrepreneurial mentality. Eager to learn and test new initiatives.

  • Results and performance focused.

You Bring

  • 3+ years of experience in working in a fast-paced digital agency, Ecom environment or performance marketing.

  • Knowledge and understanding of paid search bid management tools and technologies e.g. Search ads 360, Marin, Kenshoo, etc. preferred.

  • Strong Excel skills and data analysis skills.

  • Knowledge of or willingness to learn BigQuery, R, Python preferred.

  • Ability to translate quantitative results into actionable business insights Self-starter, efficient time management and strong problem solving skills.

  • Experience with analytics tool such as Google Analytics, Omniture, Insights Discover, Tableau, Looker.

  • Strong verbal and written communication skills, attention to detail & accuracy.

  • Knowledge of the retail & fashion industry is a plus.

What You Can Expect from Us

  • A company culture that fosters development, offering training and learning opportunities through our very own PVH University

  • An international environment which respects diversity, equality, and individuality

  • A smart work program that empowers our associates to work from home in the Netherlands, within a flexible schedule

  • A beautiful state-of-the-art Campus awaiting you upon our return to the office

PVH Europe and our
brands, TOMMY HILFIGER and CALVIN KLEIN, are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. We believe we are bettered by all forms of diversity, and take pride in working with top talent from every walk of life and corner of the world. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion or sexual orientation.

COVID-19 and Working at PVH

As we continue to navigate the impact of COVID-19, the health, safety and well-being of our associates remains our #1 priority. As a result, your recruiting process may be conducted remotely, primarily via phone and video calls. Once you’re onboard, you’ll join in our Work Smart hybrid way of working, which is focused on connection, collaboration and community, with our dynamic offices and workspaces there to facilitate teamwork and innovation.

In your initial call, our Talent Acquisition Team will outline the full details of our Work Smart hybrid working policy, as well as any adapted measures that may be in place based on current government guidelines.


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