Proper Cloth

Junior Data Analyst, Ad Operations

Job description

We’re seeking a thoughtful and analytical junior analyst to assist in managing and executing paid media channels. This role will require strong attention to detail, a passion for data and its ability to improve business outcomes, and the mindset to continuously grow. You will be working closely with the head of advertising and learn the intricacies of paid marketing, from setting up ads on Facebook’s platform to how to optimize each step of a marketing funnel. As a member of a small team managing a large marketing budget, your work will have a large impact on how much Proper Cloth can grow and scale efficiently.

Requirements

Organize creative assets Organizing creative assets related to advertising so that it can be referenced quickly

Contribute to the development and execution of campaign strategies, track delivery, create insightful performance reports, and optimize campaigns towards key KPIs Includes responsibility of advertising campaign analytics execution (audience identification, opportunity sizing, performance readouts and debugging, etc.)

Manage bids/bidding strategy for campaigns to maximize progress towards KPIs while meeting CPA/ROAS constraints

Develop and implement copy/content strategies that improve our ad performance

Monitor campaign performance data to improve return on investment

Present advertising performance data weekly within advertising team and bi-weekly to other teams to coordinate new content creation pipeline (new ads, landing pages, etc.)

Work with head of advertising to develop new approaches to grow our customer base through data driven marketing optimization

Debug, triage, and identify the right person to resolve advertising issues

Identify opportunities for improvement in advertising processes and strategy

Set up and run A/B landing page tests using our A/B testing tool

Who You Are

Growth-oriented mindsetTest and iterate to grow mindset

Independent, strategic, and creative thinker who is a strong team player (no job is too small or too large) and willing to take on additional responsibilities as necessary

Ability to be flexible and adapt to changing priorities in a fast-paced environment

Strong organizational and time management skills

Strong written, communication, and presentation skills

Strong analytical skills

Strong intellectual curiosity

Attention to detail

Highly motivated, result-oriented self-starter with experience initiating and driving projects

Familiarity with statistical concepts such as statistical significance, correlation, linear regression, normal distribution, standard deviation, variance.

Bonuses

Deep understanding of advertising tools as well as trends in the advertising industry

Understanding of advertising concepts just as CAC/LTV/ROAS

Understanding of social media ad buying platforms, especially Facebook & Google Ads

Familiarity with marketing tools such as Google Analytics, Google Tag Manager, and BI tools such as Mode Analytics.

Familiarity with SQL to extract, clean, and transform data.

Proficiency with Excel for full data analysis, insight synthesis, and presentation

Bachelor’s degree with a preferred focus in Marketing, Statistics, Data Analytics, or similar field.

Benefits

Full health benefits (medical, dental, vision)

Competitive 401(k) with match

Generous custom clothing allowance!

Employee discount on items beyond clothing allowance

Free lunches & snacks

Salary range of $52,000- $70,000

Note: This is a hybrid position with a couple of days in the office and a few remote.

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