Marketing Data Analyst – Global Marketing Departme...

Location: Stockholm

*** Mention DataYoshi when applying ***

Company Description

Excited by Big Data? Want to use your analytical skills to impact one of the world’s largest fashion retailers? Are you ready for a new challenge in A/B testing and statistics analytics?

The Customer Analysis Team is looking for an experienced analyst to join the Global Marketing Department at H&M Headquarters in Central Stockholm. We are a team of talented analysts developing creative analytical solutions for a wide range of digital and physical marketing channels across H&M’s global network. We work on applying statistical testing to a wide spectrum of business analytical problems.

As a Marketing Data Analyst, you will primarily apply A/B and multivariate hypothesis testing to generate analyses that will support actions and strategies related to campaigns and sales activities for different marketing channels.

We offer you:
A workplace where your work will impact the business decisions made at H&M’s marketing department. A challenging role with opportunity to develop your technical and analytical skills as well as our methodologies (internal training opportunities are provided to support your development). You get the opportunity to work in a team of talented analyst who support each other and do many fun activities together.

Job Description

In your role, you will:

  • Be responsible for our tests and analyses to support strategic decisions within the organization
  • Oversee test processes from planning to communication of results
  • Conduct statistical analyses, in for example SAS, and build reports in PowerBI
  • Present test results to different stakeholders within Marketing (e.g. Facebook, Push, Store)
  • Contribute ideas for future tests, refining methodologies
  • Measure the value of our marketing programs
  • Perform other types of ad hoc analyses regarding our customer base that arise within the organization


We are looking for a Marketing Data Analyst who is independent, creative and result oriented. Test results are presented to many different stakeholders; hence it is important that you can cooperate with other business functions and present complex information in a simple and concise manner.

We believe that you:

  • Have 1-3 years of relevant work experience (AB testing, data analysis, data science, marketing etc.)
  • Have worked with AB testing/ hypothesis testing/RCT and have an interest in modelling
  • Have relevant higher education, including good statistical knowledge
  • Have experience working with a statistical program such as SAS, STATA, R, Python or SQL
  • Have experience in working with data visualization tools e.g. Power BI, Tableau
  • Are analytical and able to work in a structured way
  • Have a creative mindset since you will develop ideas for future tests

Additional Information

This is a permanent full-time position based at our head office in Stockholm with the start 1 April 2021. You will report to the Group Manager for Customer Analysis Marketing, Deniz Minican.

If you feel your experience, skills and ambitions are right for this role, please upload your CV in English latest Wednesday 17th February

We would love to hear from you!

Working at H&M in another country right now? Read more about what relocation support applies for you in our Global Mobility Handbook on Inside. If you have any questions reach out to your closed local HR

*** Mention DataYoshi when applying ***

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