E-commerce Data Analyst required to work for a world leading multinational electronics business.
Your new company
Leading multinational electronics business.
Your new role
What you'll need to succeed
- Provide insights into consumer purchase decision journey and purchase intent by customer segmentation
- Monthly website performance reporting through Google/Adobe Analytics
- Key performance index tracking and attribution analysis: traffic source and campaign type; visit device type, visit frequency, visit page type, visitor demographic profile
- Performance analysis for various types of campaigns, i.e. CRM campaign through SAPHybris platform, landing page personalisation campaign through Adobe Analytics.
- Research, design and deploy algorithm with machine learning models
- Run web analytics tag audit for digital media campaign tag and web analytics tag
- Dashboard building and continuous system enhancements
- Transfer analysis results from excel to Dashboard and automate the reporting process
- Utilise analytic tools or your own SQL query based on the given dataset
- Effectively communicate findings and contribute to client meeting/ presentations
You will need to be eligible to work in Australia. Unfortunately our client cannot sponsor.
What you'll get in return
- Tertiary qualification in Analytics or a related field
- 3 years + hands-on experience in a similar role
- Extensive experience in web analytics using Adobe analytics and Google Analytics.Previous experience with Hybris also highly beneficial.
- Experience with digital media performance and attribution analysis
- Campaign analysis experience welcome (Google Adwords/ Double Click / Facebook Ad/ CRM campaign)
- Experience with analytics code tagging and auditing (Google Tag manager, FB Pixel,GG UTM Tag)
- Ability to analyse with SQL based raw data and ability to use dashboard tools
- Basic coding skills to automate data processing
- Ability to data import and export based on Java script
A good salary and benefits as well as the opportunity to work with a world leading electronic business.What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.LHS 297508