Sr. Data Analyst, Core Funnel

Company:
Location: New York, NY

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Job Summary:

We are looking for a Senior Data Analyst to join our Core Funnel analytics team in support of the design, build and testing of core funnel reporting and analysis. The role will develop dashboards, scorecards and executive reports that enable visibility into the purchase funnel.. Specifically, the role will analyse consumers' journey from when they first arrive to the Disney+ app, through account creation, and the final purchase event. This role will also develop instrumentation measurement plans, which enable engineering teams to instrument tracking that provides deep insights into user behavior throughout the purchase path. This role requires acute attention to detail, a strong sense of accountability, collaboration skills, and extensive hands-on experience with reporting and communicating data. You will be working on data analysis, KPI definitions, data investigations and the delivery of organized insights and ideas for rapid and clear communication.

The Subscriber Analytics function masters exploratory data analysis, advanced reporting, data modeling and visualizations that serve the dual purpose of driving business decision making and delivering fact-based actionable recommendations. This team collaborates cross-functionally across the Disney Streaming Services organization, as well as groups and stakeholders from business units across The Walt Disney Company to generate insightful, compelling and strategic analysis and plans. Product, Marketing, Engineering and Analytics teams will be your partners to execute on innovative methods and best-in-class practices that power all of our improvements. The team’s work will drive the development of business and operational plans that are expected to have broad influence at all levels of the organization.

Responsibilities:

  • Create, deliver and continuously improve our measurement capabilities for understanding the critical touchpoints in the subscriber onboarding and lifecycle flows
  • Partner closely with business and product stakeholders to identify friction points in the funnel and unlock to drive growth through improved conversion rates
  • Understand the funnel clickstream data ecosystem and business processes that populate critical datasets
  • Work with stakeholders to outline and define key funnel metric definitions and apply appropriate usage through analysis
  • Develop experimentation test plans, define success metrics, and ensure accurate results methodologically and technically.
  • Translate complex reporting needs into technical specifications, including calculations, custom groups, parameters, filtering criteria and/or aggregations
  • Analyze customer and behavioral data to identify patterns, uncover opportunities, and create common understanding of how people are traveling through the core funnel
  • Build intuitive presentations, interfaces, infographics and visualizations to tell stories with data
  • Perform root-cause analysis to identify patterns and opportunities in the conversion funnel data sets


Basic Qualifications:

  • 5+ years of hands-on analytical work experience leveraging SQL and/or Python
  • High proficiency with SQL
  • High familiarity with data platforms and applications such as Databricks, Jupyter, Snowflake, Redshift, Airflow, GitHub
  • Expertise manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools
  • Experience operating in an SDLC environment and deploying code
  • Strong experience in documenting the data requirements, data strategy, data rules (standardization, cleanse, and validation), and data logic
  • Strong analytical and technical skills with the ability to troubleshoot issues, analyze the cause, quickly come-up with the possible solutions, document the changes, and communicate organizational impact
  • Ability to evaluate risks and apply business strategy to data analysis and provide recommendations in a timely manner
  • Explain data anomalies, develop data visualizations and reporting to drive key messaging and recommendations
  • Strong data visualization skills and familiarity with data exploration and visualization tools like Tableau or Looker. It’s a plus if you can share a portfolio of clear, intuitive and insightful visualizations
  • Strong communication skills and experience working cross-functionally across a multitude of different teams
  • Ability to think strategically, analyze and interpret market and consumer information


Preferred Qualifications:

  • Experience in the streaming media industry or other subscription-based service
  • Experience in the technology industry, knowledge of data products
  • Python experience writing, managing and deploying code
  • BA or BS in a quantitative field (Business, Math/Statistics, Economics, CS, Engineering, or similar) is desired

*** Mention DataYoshi when applying ***

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